미국 신선 사과 수출 시장 (12월, 2022)

Chile's apple sector is experiencing its worst period in 35 years due to rising costs, falling prices, and market saturation. The sector has seen a decrease in both land dedicated to apple crops and harvest volumes over the past decade. The crisis has been particularly affecting the Pink Lady brand, with producers facing new export requirements and increased competition from national consumption campaigns in other countries. The logistics crisis has further increased freight rates, impacting apple profitability more than other fruits. The situation has led to strategic investments in new apple varieties and technologies to improve quality and yield, and hope for a market recovery in the upcoming season.