미국 레드 와인 수입 시장 (6월, 2022)

The Australian wine and grape industry is deeply rooted in export markets, with 60% of its production exported annually to 112 destinations. However, the sector has faced significant challenges due to the COVID-19 pandemic, transportation issues, and inflation, which have affected both export and domestic markets. Despite these challenges, the industry has seen growth in premium wine sales and a shift towards healthier alcohol consumption, with no- or low-alcohol wines gaining popularity. The shift to e-commerce and the importance of sustainability in consumer and retailer decisions are also influencing the wine market. These trends, along with the loss of the Chinese market and the impact of bushfires, contribute to the complex operating environment the industry is navigating.