Vietnam Other Non-alcoholic Beverage insights

Core Insight: According to a report by "Market Information" on July 22, statistics from the Vietnam Customs General Department show that in June 2025, Vietnam's coffee export volume was 118,000 tons, with an export value of $678 million, a decrease of 20.7% and 21.2% respectively compared to the previous month, and an increase of 52.1% and 92.1% respectively compared to the same period last year, with an average export price of $5,746 per ton, a decrease of 0.6% compared to the previous month, and an increase of 26.4% compared to the same period last year; in the first half of the year, the export volume was 947,100 tons, with an export value of $5.4 billion, an increase of 4.5% and 66.2% respectively compared to the same period last year; the average monthly export price was $5,705 per ton, an increase of 59% compared to the same period last year.

To respond to market fluctuations and changes in export structure, Vietnam is focusing on expanding key markets such as Europe, Africa, and Muslim countries (Halal). At the same time, restructuring production and promoting the development of competitively priced agricultural products is considered a key strategy to maintain the export target of 65-70 billion USD in 2025. In the first 7 months of 2025, all three main groups of goods—forestry, aquatic, and agricultural products—had a trade surplus. Specifically, forestry products had a surplus of nearly 8.4 billion USD, increasing by 5% compared to the same period in 2024; aquatic products had a surplus of nearly 4.2 billion USD, increasing by 7.5%; agricultural products had a surplus of nearly 4.3 billion USD, increasing by over 33%. Coffee sets a record in export value According to the Ministry of Agriculture and Environment, in July 2025, coffee exports are estimated to reach 110 thousand tons, valued at nearly 593 million USD. ...

Last weekend, the Vietnam Food Association (VFA) and the Vietnam Coffee - Cocoa Association (VICOFA) jointly submitted a document to the Prime Minister recommending that rice and coffee be removed from the list of goods subject to a 5% value-added tax (VAT) under the new regulations of the VAT Law effective from July 1. This regulation is causing significant capital and procedural pressure for businesses. Export of Vietnamese agricultural products faces unreasonable and cumbersome regulations Mr. Do Ha Nam, Chairman of the Board of Directors of Intimex Corporation - a "big player" in the agricultural export sector with an annual turnover of over 1 billion USD, proposed eliminating the VAT refund procedure for export goods. Instead, these items should be issued a 0% VAT invoice from the outset. Since, in essence, export goods are not subject to VAT, having to pay a 5% tax and then go through the refund procedure is an unreasonable and cumbersome regulation. Mr. Nam pointed out that the concerns faced by export businesses are the freezing of capital, causing cash flow blockages due to the enormous amount of VAT that must be paid in advance.