Export market for Fresh Kiwifruit in Italy (12월, 2022)

The article explores the challenges faced by French green kiwis in the market due to adverse weather conditions, including heavy rain, frost, drought, and heat waves, which led to a lower harvest compared to previous years. These climatic issues have increased the price of French kiwis, but their quality is well-received by consumers. However, they face competition from Italian and Greek kiwis, which are harvested earlier and in larger quantities, despite their lower quality. The high cost of French kiwis has resulted in consumers opting for cheaper alternatives, especially with inflation. Despite these challenges, kiwis remain a popular product due to their exotic appeal.