Export market for Fresh Mangosteen in Thailand (11월, 2022)

Vietnam's fruit export business is struggling to compete with Thailand's despite having a larger fruit output, with Thailand's export turnover projected to reach $8.53 billion in 2022 while Vietnam's is expected to be $3.2 billion. The Vietnamese Ministry of Agriculture and Rural Development is analyzing the reason for this trend and developing new policies. Factors contributing to Thailand's success include branding, market research, and technological advancements in post-harvest storage. China, the world's largest fruit importer, has high standards for fruit imports and has challenged Vietnamese producers with fraud warnings. The Vietnamese government is urging fruit producers to increase market awareness and competence.