Export market for Red Wine in Portugal (12월, 2022)

The article highlights a significant shift in wine consumption habits in France, with the younger generation drinking less wine than previous generations. Over the last decade, wine consumption among 18-35-year-olds has seen a dramatic 7% decrease, and overall wine consumption has dropped by 6% for those under 50. Red wine, in particular, has experienced a 32% decline. This change is attributed to factors such as the government's campaign promoting moderate wine consumption, more single parenthood, and a growing preference for lighter wines or low-alcohol beverages. Despite these trends, France remains the world's third-larger wine producer.