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01 China's Baijiu Production Area Technology Support Plan Launched Recently, the China Alcoholic Drinks Association issued a notice soliciting the first batch of participating enterprises for the "China Baijiu Production Area Technology Support Plan": To deeply explore the scientific connotations of baijiu production areas and construct a technological ecosystem for Chinese baijiu production areas, the "China Baijiu Production Area Technology Support Plan" is now being launched. The plan will be jointly implemented by baijiu enterprises and research institutes, led by the China Alcoholic Drinks Association, aiming to consolidate production area characteristics and enhance industrial competitiveness through technological empowerment. The first batch of participating enterprises is now being solicited across the industry, with application period from July 8 to August 1. 02 CNBDA Investigates Cognac and Bordeaux Production Areas From July 4-7, 2025, China Alcoholic Drinks Association Chairman Song Shuyu led an investigation team to visit Paris, Cognac, and Bordeaux in France, investigating and researching the development of French liquor and wine industries, understanding industrial policies and market dynamics. 03 Sichuan Liquor Goes Global to Germany/Seychelles From July 3-8, as part of the 2025 "Sichuan Manufacturing" overseas promotion series, "Sichuan Liquor Global Tour" made its first entry into Germany and Seychelles. The "Six Golden Flowers" of Sichuan liquor (Wuliangye, Luzhou Laojiao, Jiannanchun, Langjiu, Shuijingfang, Shede Liquor) along with "Ten Small Golden Flowers" and other liquor platform company brands, clustered under the "Sichuan Liquor" banner, blossomed across European and African continents, conducting concentrated promotion and tasting exchange activities. 04 Renhuai Adopts "Zero Tolerance" to Address Industry Issues On July 5, Renhuai City convened a mobilization and deployment meeting to uphold quality and integrity in promoting high-quality baijiu industry development. The meeting emphasized maintaining targeted strategies, systematically reshaping the city's comprehensive baijiu industry supervision system, and highlighting strict prevention

01 Chinese Liquor Association Investigates Cognac and Bordeaux Regions From July 4-7, 2025, Song Shuyu, Chairman of the China Alcoholic Drinks Association, led an investigation team to visit Paris, Cognac, and Bordeaux in France, investigating the development of the French spirits and wine industry, and understanding industrial policies and market trends. 02 Alcohol Prices Decline 1.7% Year-on-Year in June On July 9, data released by the National Bureau of Statistics showed that in June, the national consumer price index rose 0.1% year-on-year and fell 0.1% month-on-month. Among this, alcohol prices declined 1.7% year-on-year and fell 0.3% month-on-month; from January to June, alcohol prices declined 2.0% year-on-year. 03 Renhuai City Investigates Alcohol Production and Operations On July 7, Chen Qingsong, Vice Secretary and Mayor of Renhuai City, visited Luban Street and Canglong Street to investigate the production and operations of alcohol packaging and express logistics enterprises, conduct concentrated rectification of unhealthy practices and corruption, and other work. Chen emphasized that alcohol packaging enterprises must implement main responsibilities and establish a foundation of quality and integrity. Relevant departments should improve quality control systems, strengthen packaging market supervision, and enhance legal training for practitioners; they should effectively use the "Renhuai Sauce-Fragrance Liquor" national geographical indication trademark, strengthen trademark management, and build a regionally recognized brand. 04 Moutai Donates to Qiandongnan Prefecture Post-Disaster Reconstruction Since June 23, Rongjiang County has experienced extreme rainfall combined with geological disasters. To support the recovery and reconstruction of production and living conditions in disaster-affected areas of Qiandongnan Prefecture, Moutai Group donated 10 million yuan on July 8, injecting warmth and helping rebuild beautiful homes in the disaster zone. 05 Wuliangye Group Subsidiary Invests in Energy Recently, Yibin High-Speed Railway South District Hechuang Energy Management Co., Ltd. was established, with business scope including contract energy management,

On July 1, 2025, the Kickoff Meeting for the Industry Standard of "Wooden Barrels for Liquor Aging" was successfully held in Yantai, Shandong Province, hosted by the China Food Fermentation Industry Research Institute and organized by Yantai Keya Brandy Winery Co., Ltd. Zhang Baochun, General Manager of Yantai Keya Brandy Winery Co., Ltd., Song Quanhou, Secretary-General of the National Brewing Standardization Technical Committee, Fu Yuwu, Principal Staff Member of the China Light Industry Federation and the National Food Direct Contact Materials and Products Standardization Committee, Li Jiming, Deputy General Manager of Yantai Changyu Grape Wine Co., Ltd., and over 30 experts from domestic and international liquor production enterprises, barrel manufacturing companies, universities, and research institutes participated in the meeting. The meeting was presided over by Meng Zhen, Deputy Director of the China Food Institute. Zhang Baochun first delivered a welcome speech and reviewed the leading role in the revision of the new Brandy National Standard. She proposed multiple core concepts and key perspectives during the revision work, promoting the alignment of the new Brandy National Standard with international advanced levels and helping to create an industry benchmark for high-quality development. For this standard development, she will continue to complete the tasks of the "Wooden Barrels for Liquor Aging" industry standard with high standards and efficiency, expecting the standard to provide scientific and authoritative technical support for the barrel industry and promote high-quality development of liquor products. Fu Yuwu proposed four opinions on standard compilation: first, emphasizing the scientificity and advancement of the standard, focusing on technical verification; second, strengthening the coordination of the standard by widely soliciting industry opinions to ensure consensus; third, highlighting the guiding and practical nature of the standard to make it truly "usable, practical, and effective" in guiding healthy industry development; fourth, strictly adhering to time nodes to complete the standard compilation with high quality. Song Quanhou pointed out in his speech that the current liquor industry is in an important stage of deep adjustment and transformation. Consumer aesthetics, cultural cognition, and drinking habits are undergoing significant changes, which pose higher requirements for brewing techniques and supporting