China Alcoholic Beverage insights

01 Zunyi Baijiu Enterprises Intellectual Property Service Journey Kicks Off On July 30, the Zunyi Baijiu Enterprises Intellectual Property Service Journey activity launch meeting was held. The meeting revealed that to promote the enhancement of baijiu enterprises' capabilities in intellectual property creation, protection, and utilization, and to prevent infringement risks, the Zunyi City Administration for Market Regulation will use two months to carry out the Baijiu Enterprises Intellectual Property Service Journey activity across the city. 02 Yibin Wine Association Financial Services Committee Established On July 30, the Yibin City Wine Association announced the establishment of the Yibin City Wine Association Financial Services Committee, and the third phase of the "Yibin City Baijiu Enterprises Mutual Assistance Fund" was launched simultaneously. The committee, led by the Yibin City Wine Association, brings together commercial banks, rural commercial banks, guarantee ...

According to data from the General Administration of Customs of China, from January to June 2025, China imported approximately 262,000 liters of sparkling wine from Russia, valued at 730,000 U.S. dollars. In the same period last year, China purchased 9,500 liters, valued at 425,000 U.S. dollars. The Center for the Development of Agricultural Exports of the Russian Federation stated on its Telegram channel that compared to the same period last year, China's imports of sparkling wine from Russia increased nearly 27 times in volume and 16 times in value. Among the top five countries exporting sparkling wine to China in the first half of 2025, Russia ranked fourth, with Italy ranking first (1.9 million liters), France (671,000 liters) and Spain (619,000 liters) ranking second and third, respectively, and Australia (166,000 liters) ranking fifth. From January to June 2025, Russia exported over 1,800 tons of wine, valued at approximately 2.6 million U.S. dollars. In the same period last year, the export volume exceeded 1,500 tons, valued at approximately 2.2 million U.S. dollars. Compared to the same period in 2024, the export volume increased by 16% and the export value increased by 19% in 2025 from January to June. According to the Center for the Development of Agricultural Exports of Russia, the three countries importing the most Russian wine in terms of volume are China, Kazakhstan, and Turkey. According to statistics from the General Administration of Customs of China, China imported approximately 450,000 liters of wine from Russia within the half-year period.

01 China Liquor Association Hosts Digitalization Training Recently, the first digital transformation and AI application training for the Chinese liquor industry, hosted by the China Liquor Association, concluded. A relevant responsible person from the association stated that through in-depth application of digital technologies, the industry can achieve efficiency improvement and value reconstruction across the entire chain—from intelligent brewing and flexible production at the front end, to supply chain collaboration and quality control in the middle, and precise marketing and user services at the back end—thereby promoting high-quality development in the liquor industry. 02 Sichuan Liquor Group's Alcohol Sector Grows 27.4% in Half-Year On July 16, Sichuan Liquor Group held its 2025 first half work summary and second half work deployment meeting. The group completed its "double halfway" target tasks. During the same period, revenue grew 7.5% year-on-year, with the alcohol sector growing 27.4%; total profit increased 15.5%; and total assets grew 14.30%. All indicators reached historical highs. 03 Henan Liquor Traceability and Douyin E-commerce Review On July 15, a Douyin e-commerce 2025 first half business review and "Henan Liquor Traceability" preparatory meeting was held at Huanggou Liquor, aimed at summarizing e-commerce platform achievements and planning activities to promote Henan liquor culture. Representatives from Henan liquor industry leaders—including Yangshao, Dukang, Huanggou, Songhe, Zhangong, and Jigongshan—attended, closely reviewing Douyin e-commerce platform data, marketing strategies, and market feedback. 04 Dongguan Implements Convenient Approval for Bars On July 14, the Dongguan Municipal People's Government Office issued the "Implementation Plan for Promoting High-Quality Service Consumption". The plan proposes activating nighttime consumption potential by implementing "approve all that should be approved" convenient approval for performance activities at bars and entertainment venues. 05 Maotai Holds Brewing Technology Analysis Meeting On July 16, Maotai held its 2025 brewing-specific technical analysis meeting. The meeting