China Alcoholic Beverage insights

01 China Liquor Association Hosts Digitalization Training Recently, the first digital transformation and AI application training for the Chinese liquor industry, hosted by the China Liquor Association, concluded. A relevant responsible person from the association stated that through in-depth application of digital technologies, the industry can achieve efficiency improvement and value reconstruction across the entire chain—from intelligent brewing and flexible production at the front end, to supply chain collaboration and quality control in the middle, and precise marketing and user services at the back end—thereby promoting high-quality development in the liquor industry. 02 Sichuan Liquor Group's Alcohol Sector Grows 27.4% in Half-Year On July 16, Sichuan Liquor Group held its 2025 first half work summary and second half work deployment meeting. The group completed its "double halfway" target tasks. During the same period, revenue grew 7.5% year-on-year, with the alcohol sector growing 27.4%; total profit increased 15.5%; and total assets grew 14.30%. All indicators reached historical highs. 03 Henan Liquor Traceability and Douyin E-commerce Review On July 15, a Douyin e-commerce 2025 first half business review and "Henan Liquor Traceability" preparatory meeting was held at Huanggou Liquor, aimed at summarizing e-commerce platform achievements and planning activities to promote Henan liquor culture. Representatives from Henan liquor industry leaders—including Yangshao, Dukang, Huanggou, Songhe, Zhangong, and Jigongshan—attended, closely reviewing Douyin e-commerce platform data, marketing strategies, and market feedback. 04 Dongguan Implements Convenient Approval for Bars On July 14, the Dongguan Municipal People's Government Office issued the "Implementation Plan for Promoting High-Quality Service Consumption". The plan proposes activating nighttime consumption potential by implementing "approve all that should be approved" convenient approval for performance activities at bars and entertainment venues. 05 Maotai Holds Brewing Technology Analysis Meeting On July 16, Maotai held its 2025 brewing-specific technical analysis meeting. The meeting

01 China's Baijiu Production Area Technology Support Plan Launched Recently, the China Alcoholic Drinks Association issued a notice soliciting the first batch of participating enterprises for the "China Baijiu Production Area Technology Support Plan": To deeply explore the scientific connotations of baijiu production areas and construct a technological ecosystem for Chinese baijiu production areas, the "China Baijiu Production Area Technology Support Plan" is now being launched. The plan will be jointly implemented by baijiu enterprises and research institutes, led by the China Alcoholic Drinks Association, aiming to consolidate production area characteristics and enhance industrial competitiveness through technological empowerment. The first batch of participating enterprises is now being solicited across the industry, with application period from July 8 to August 1. 02 CNBDA Investigates Cognac and Bordeaux Production Areas From July 4-7, 2025, China Alcoholic Drinks Association Chairman Song Shuyu led an investigation team to visit Paris, Cognac, and Bordeaux in France, investigating and researching the development of French liquor and wine industries, understanding industrial policies and market dynamics. 03 Sichuan Liquor Goes Global to Germany/Seychelles From July 3-8, as part of the 2025 "Sichuan Manufacturing" overseas promotion series, "Sichuan Liquor Global Tour" made its first entry into Germany and Seychelles. The "Six Golden Flowers" of Sichuan liquor (Wuliangye, Luzhou Laojiao, Jiannanchun, Langjiu, Shuijingfang, Shede Liquor) along with "Ten Small Golden Flowers" and other liquor platform company brands, clustered under the "Sichuan Liquor" banner, blossomed across European and African continents, conducting concentrated promotion and tasting exchange activities. 04 Renhuai Adopts "Zero Tolerance" to Address Industry Issues On July 5, Renhuai City convened a mobilization and deployment meeting to uphold quality and integrity in promoting high-quality baijiu industry development. The meeting emphasized maintaining targeted strategies, systematically reshaping the city's comprehensive baijiu industry supervision system, and highlighting strict prevention

01 Chinese Liquor Association Investigates Cognac and Bordeaux Regions From July 4-7, 2025, Song Shuyu, Chairman of the China Alcoholic Drinks Association, led an investigation team to visit Paris, Cognac, and Bordeaux in France, investigating the development of the French spirits and wine industry, and understanding industrial policies and market trends. 02 Alcohol Prices Decline 1.7% Year-on-Year in June On July 9, data released by the National Bureau of Statistics showed that in June, the national consumer price index rose 0.1% year-on-year and fell 0.1% month-on-month. Among this, alcohol prices declined 1.7% year-on-year and fell 0.3% month-on-month; from January to June, alcohol prices declined 2.0% year-on-year. 03 Renhuai City Investigates Alcohol Production and Operations On July 7, Chen Qingsong, Vice Secretary and Mayor of Renhuai City, visited Luban Street and Canglong Street to investigate the production and operations of alcohol packaging and express logistics enterprises, conduct concentrated rectification of unhealthy practices and corruption, and other work. Chen emphasized that alcohol packaging enterprises must implement main responsibilities and establish a foundation of quality and integrity. Relevant departments should improve quality control systems, strengthen packaging market supervision, and enhance legal training for practitioners; they should effectively use the "Renhuai Sauce-Fragrance Liquor" national geographical indication trademark, strengthen trademark management, and build a regionally recognized brand. 04 Moutai Donates to Qiandongnan Prefecture Post-Disaster Reconstruction Since June 23, Rongjiang County has experienced extreme rainfall combined with geological disasters. To support the recovery and reconstruction of production and living conditions in disaster-affected areas of Qiandongnan Prefecture, Moutai Group donated 10 million yuan on July 8, injecting warmth and helping rebuild beautiful homes in the disaster zone. 05 Wuliangye Group Subsidiary Invests in Energy Recently, Yibin High-Speed Railway South District Hechuang Energy Management Co., Ltd. was established, with business scope including contract energy management,