Canada Grains, Cereal & Legumes insights

Nonghyup Incheon Headquarters (General Director Kim Jae-deuk) held a 'Ganghwa Island Rice Canada Export Shipping Ceremony' on the 18th at Ganghwa-gun Agricultural Cooperative Rice Processing Corporation (hereinafter Ganghwa-gun Nonghyup RPC) and announced that they will pursue Canada exports for the fourth consecutive year. The event was attended by approximately 20 people, including Kim Jae-deuk, Incheon Nonghyup General Director; Park Joong-woo, Incheon Metropolitan City Agriculture and Livestock Division Director; Joo Woo-jong, Ganghwa-gun Economic Industry Bureau Director; Lee Han-hoon, Ganghwa Agricultural Cooperative Chairman; Hwang Ui-hwan, Seo Ganghwa Agricultural Cooperative Chairman; Kong Jung-gi, Ganghwa Nambu Agricultural Cooperative Chairman; Kim Young-yoon, Ganghwa-gun Nonghyup RPC CEO; and Jeong Seok-hoon, Galleria KFT Division Head, with 10 tons of Ganghwa Island rice being shipped. Ganghwa Island rice will be exported to a famous Korean mart in Toronto, Canada.

Vietnamese Commercial Counselor Chen Qiuqiong at the Embassy in Canada stated that Canada is one of the world's top seven rice importing countries, with an annual demand of around $500 million and a growing trend. Currently, Canada's rice imports primarily come from the United States (over 50%). Thanks to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Vietnam's rice market share is gradually increasing, with ST25 fragrant rice receiving a positive market response. Recently, Vietnam's commercial office in Canada has actively supported domestic and overseas-invested rice import and export enterprises, aiming to further increase Vietnam's market share from the current 2%. Vietnam has already ranked among the top five rice suppliers to Canada. At the recent SIAL exhibition in Toronto, Lotus Rice Company's jasmine rice, sushi rice, and ST25 fragrant rice products garnered special attention from Canadian importers, with these categories becoming increasingly popular in major Canadian cities. Lotus Company's Sales Director Wu Huiyi expressed hope to connect with more customers and partners through trade exhibitions, expand export scale to Canada, and meet the market's massive consumer demand. Jian Fa Trading Company Chairman Xu Wenhao pointed out that Vietnamese agricultural products, especially rice and rice noodle products, have enormous export potential to Canada. He believes Vietnamese products can fully compete with neighboring countries like Thailand and still have ample room for market expansion. Against the backdrop of global trade volatility driving Canada's market diversification, Vietnamese agricultural product exporters, especially rice companies, need to proactively seize opportunities. Fully utilizing the free trade agreements both countries participate in will be key to rapidly increasing Vietnam's market share in the North American grain market.

There is potential for a big increase in green lentil production in 2025-26 after several years of tight supplies, says an analyst. Canada will lead the way with an estimated 842,000 tonnes of production, Chuck Penner, analyst with LeftField Commodity Research, told delegates attending the Global Pulse Confederation’s Pulses 2025 conference in Singapore. That would