Pomelo exports are expected to increase by 25%, with emerging markets such as Russia and New Zealand holding great potential.
The export market for Chinese honey pomelo in the 2025 season is showing a positive trend of both quantity and quality growth, driven by the development of emerging markets and innovation in varieties. According to industry data forecasts, the national export volume of honey pomelo in this season will exceed 250,000 tons, a year-on-year increase of 25%, reaching a historical high.
In terms of export volume, Pinghe County in Fujian, as the largest honey pomelo export base in the country, is expected to export 25,000 tons this year, accounting for 10% of the national total. Among them, Fuyi Agricultural Products Co., Ltd. in Pinghe County alone received orders from Germany, the Netherlands, and other countries for 15,000 tons, a year-on-year increase of 150%. The Zhongxin Cooperative in Songkou Town, Meizhou, Guangdong, a new production area, exported 2,000 tons of honey pomelo to Russia, the European Union, and other markets; Jiangxi's Wan'an Jinggang honey pomelo sold for 78 yuan per fruit in Dubai supermarkets, with an annual export value expected to exceed 5 million yuan.
The European market remains the largest export destination, accounting for 45% of the total export volume. Germany and the Netherlands have the strongest demand, favoring the white pomelo variety that is slightly sour and bitter. This year, the export value to the Netherlands increased by 30% year-on-year, with wholesale prices for premium fruits reaching 3.5-4.0 yuan per jin. The North American market accounts for 25% of the total export volume, with consumers in the United States and Canada preferring red pomelo and triple red pomelo.
In Russia, the Moscow market has already purchased 1,000 tons in the first phase, with an expected increase to 5,000 tons in 2026; this year, pomelos were exported to New Zealand for the first time. The "June White" new variety is juicy and sweet, maturing 30-40 days earlier than ordinary white-flesh honey pomelo, filling the gap in the local supply from July to September, with a selling price of about 20 yuan per jin, 6-7 yuan higher than ordinary pomelos. The Middle East market has opened up to high-end consumer groups through premium gift box models, with single fruit prices of Chinese honey pomelo in Dubai supermarkets reaching 78 yuan. Future growth potential in emerging markets such as Russia and New Zealand is huge, with the national honey pomelo export volume expected to exceed 300,000 tons in 2026, with emerging markets accounting for 35% of the total.
Despite the favorable export situation, Chinese honey pomelo still faces increasingly fierce international competition. Vietnam has captured the Southeast Asian market through low-price strategies, with its honey pomelo export price at about 1.2 yuan per jin, only about 60% of the price of similar Chinese products in the Southeast Asian market; Vietnam aims to export 500 tons of honey pomelo to South Korea in 2025, expected to divert about 10% of China's orders. Thailand, on the other hand, has improved its competitiveness through variety improvement, with the "Hangwan Honey Pomelo" bred from Thai honey pomelo having a soluble solids content of 11.7%, strong storage resistance, and posing a potential threat to Chinese honey pomelo. At the same time, the typhoon season in southern China from September to October may affect the export pace of Fujian and Guangdong production areas, with a potential reduction of 10% in production and a 5%-8% increase in export prices if extreme weather occurs again; fluctuations in the exchange rate of the Chinese yuan against the euro and the US dollar may also erode export profits, testing the risk response capabilities of enterprises.
Image source: PIXABAY 2025 International Fruit and Vegetable Report. All rights reserved. For reprints, please contact the International Fruit and Vegetable Report for permission and credit.