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The U.S. dairy checkoff program is playing a pivotal role in repositioning milk and dairy products within modern food culture, aligning with evolving consumer preferences and industry trends. Through targeted investments and partnerships, the initiative aims to keep dairy relevant in a competitive global protein market increasingly shaped by convenience, health, and sustainability demands. A core strategy has been collaboration with foodservice leaders and major brands to integrate dairy into popular menu items. By working directly with restaurants and quick-service chains, the checkoff program helps drive dairy consumption through product innovation, ensuring milk, cheese, and butter remain central ingredients in high-demand offerings. In parallel, the program is leveraging digital engagement and consumer insights to better connect with younger audiences. Campaigns are designed to highlight dairy’s nutritional value, versatility, and role in balanced diets, addressing shifting ...

The U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS) is seeking nominees for the National Dairy Promotion and Research Board. The deadline for nominations is May 29, 2026. From the nominees, the Secretary of Agriculture will appoint 13 individuals to succeed members whose terms expire on Oct. 31, 2026. Newly appointed members will serve three-year terms from Nov. 1, 2026, through Oct. 31, 2029. The USDA is seeking nominees for: One seat for Region 1 (Alaska, Oregon and Washington) One seat for Region 3 (Arizona, Colorado, Montana, Nevada, Utah and Wyoming) Two seats for Region 4 (Arkansas, Kansas, New Mexico, Oklahoma and Texas) One seat for Region 5 (Minnesota, North Dakota and South Dakota) Two seats for Region 6 (Wisconsin) One seat for Region 7 (Illinois, Iowa, Missouri and Nebraska) One seat for Region 8 (Idaho) One seat for Region 9 (Indiana, Michigan, Ohio and West Virginia) One seat for Region 10 (Alabama, District of Columbia, Florida, Georgia, ...

The U.S. dairy sector is calling for stronger enforcement of the USMCA to enhance market access and increase exports to Canada. This push comes amid concerns about trade barriers affecting dairy products.