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Major FMCG and dairy companies in India have increased their advertising spend despite facing inflation and higher input costs. This move comes as these companies aim to maintain market share and boost consumer demand.

Milma has introduced a new milk procurement incentive scheme to support dairy farmers in Kerala and boost regional milk supply. The initiative aims to increase milk supply from farmers in Ernakulam, Thrissur, Kottayam, and Idukki districts.

Arizona officials stress the importance of maintaining strong trade ties with Mexico and Canada, emphasizing the impact on dairy exports and agricultural stability. Disruptions in trade could affect producers and supply chains significantly.