Non-Alcoholic Beverage insights

As temperatures rise, fruit juice enters its peak consumption season. However, the labeling on many fruit juice products confuses consumers. Some labels say "pure fruit juice," others emphasize "real fruit juice," and some come with English labels such as "FC," "NFC," and "HPP." What are the differences between these fruit juices? What do these English labels mean? How should consumers distinguish between them? Journalist investigation: What is the secret behind fruit juice labeling? A series of fruit juice beverages under the "I Want To Come" snack brand, including grape juice, orange juice, and apple juice, prominently label "100% fruit juice" on the packaging, with the eye-catching words "NFC non-concentrated restoration" also prominently displayed, but the first two ingredients on the ingredient list are water and concentrated fruit juice. This kind of NFC label chaos is not an isolated case. On a certain e-commerce platform, the reporter found a product labeled "100% NFC" ...

Recently, the "Zhongzhou Orange Juice" regional public-use brand was officially released. As early as 1997, during the construction of the Three Gorges Dam, Zhong County seized the opportunity to introduce the American company Schigrlan, initiating the Three Gorges citrus industrialization project. After decades of development, Zhong County has established 365,000 acres of standardized citrus base orchards. In the first quarter of this year, Zhong County's citrus and other fruit production reached 309,000 tons, ranking first in the city. Zhong County has also cultivated 17 fresh fruit commercialization processing enterprises, 22 fresh fruit processing lines, and built the largest single-unit citrus intelligent sorting workshop in the country, attracting five orange juice processing enterprises including Paisen Bai, Fuhang Sheng, Huanghe Beverage, Unique Fresh, and Fresh Fruit Collection. From fresh fruit sorting, NFC freshly squeezed juice, to orange slices, tangerine cakes, citrus wine, from marmalade, orange peel, essential oils, pectin, and other high-value-added products, to the utilization of fertilizer and feed from peel residue, it has truly achieved value-added throughout the citrus processing chain. Currently, Zhong County's orange juice annual processing capacity has jumped to 600,000 tons, accounting for nearly half of the city's total capacity and nearly one-fifth of the national total capacity—nationally, three out of every ten cups of NFC orange juice come from Zhong County. The local citrus fresh fruit and NFC orange juice are exported to more than 30 countries and regions, including the United Kingdom, Japan, and Singapore, with export volume exceeding 12,000 tons. Image source: Xinhuanet 2026 International Fruit and Vegetable Report. All rights reserved. For reprinting, please contact the International Fruit and Vegetable Report for permission and indicate the source as the International Fruit and Vegetable Report.

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