중국 허브, 향신료 및 조미료 인사이트

Russia's supply volume is 31,823 tons, a year-on-year increase of 37%, while the United States' supply volume decreased by 13% to 37,632 tons. Russia currently accounts for 46% of the total fish paste import volume in these three major markets. Japan, China, and South Korea are the largest importers of frozen pollock fish paste. As the largest importer, Japan imported 40,065 tons from January to May, remaining stable compared to the same period last year. Among this, imports from the United States decreased by 12% to 30,809 tons, while imports from Russia increased 1.7 times to 9,256 tons. China, as the second-largest importer, saw import volume grow by 7% to 17,441 tons. Imports from the United States halved to 771 tons, while imports from Russia increased by 12% to 16,670 tons. This year, China has surpassed South Korea to become the second-largest importer of pollock fish paste. Russia's fish paste exports to China have been particularly notable, with China importing 25,273 tons of Russian pollock fish paste in 2024, a year-on-year increase of 1.5 times, becoming Russia's largest importer. South Korea, as the third-largest importer, saw cumulative imports increase by 20% to 11,949 tons from January to May. Imports from the United States decreased by 13% to 6,053 tons, while imports from Russia doubled to 5,896 tons.

Key Insight: In Week 28 of 2025 (July 7-13), the raw material prices for Russian cod and pollock continued their upward trend from recent weeks. The CIF China price for 1-2 kg H&G cod increased by $150 per ton compared to the previous period, reaching $7,500 per ton; pollock in the 500g to 1 kg range rose by $75 per ton to $5,675 per ton.

Sports nutrition is increasingly prominent in China, with its rich variety and novelty appealing to consumers. The fusion of diverse flavors in sports and functional nutrition products has also enhanced the sector's attractiveness. Sports Nutrition Sales Trends In the past year, China was the second-largest country in sports nutrition sales. 22% of consumers are influenced by "low-sugar/sugar-free/reduced-sugar" claims when purchasing sports and functional nutrition products. As a result, zero-sugar and low-sugar product launches have garnered significant attention, catering to consumers focused on calorie intake. Formulations using alternative sweeteners like stevia and sugar alcohols have also supported product development in the region. Sports Nutrition Product Launch Trends Over the past two years, new product launches in the sports nutrition category have shown fluctuating trends. Chinese consumers' positive attitude toward health has driven the diversification of sports nutrition products. Energy supplement products containing caffeine and taurine, whey protein for weight gain, vitamin C for immune enhancement, and probiotics promoting gut health have all contributed to category growth, aligning with consumers' core needs. This health philosophy reflects a "prevention-first" trend—consumers are taking proactive measures to prevent health issues and increasingly choosing products that meet their individual health requirements. Dominant Subcategories Sports nutrition trends indicate that 26% of Chinese consumers prefer powder-form supplements. Consistent with this, the powder supplement subcategory maintains a leading position, with new product launches averaging 59% of the entire category over the past year. Powder-form products such as whey protein, branched-chain amino acids (BCAA), essential amino acids (EAA), electrolytes, and monohydrate creatine have met consumer demands, helping sports powders maintain their top position in the sports nutrition market. Sports Nutrition Core Claims Protein source is the most mainstream product positioning, appearing in 36% of new sports nutrition products. Sports nutrition trends show that 38% of Chinese consumers view protein as an important ingredient and pay attention to ingredient lists on product packaging. This preference is reflected in numerous new products with "protein" as the core packaging label claim, aligning with the "ingredients first" trend—brands emphasize key ingredients to strengthen consumers' positive perception of core components. Sports Nutrition Flavor Preferences Mainstream flavors include mango, milk chocolate, straw