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A noticeable increase in demand for greenhouse tomatoes on the eve of the New Year holidays provokes an active increase in product prices on the Ukrainian market

A noticeable increase in demand for greenhouse tomatoes on the eve of the New Year holidays provokes an active growth in prices for these products on the Ukrainian market, analysts of the EastFruit project report. At the same time, the project experts emphasize that at the moment the main share of the market is exclusively imported tomatoes produced in Turkey.

Tomato prices in Ukraine are actively growing due to increased demand before the New Year holidays. Currently, the bulk of the products in stores are imported, in particular, tomatoes are brought from Turkey. Analysts of the EastFruit project noted that since the beginning of the week, the vegetable has become cheaper by an average of 20%. Currently, imported tomatoes are sold at 80-100 UAH/kg ($1.91-2.38/kg) depending on the quality, batch size and variety of the offered product. It is reported that this week the supply of tomatoes was insufficient, because imported products did not fully satisfy the demand. As a result, sellers were able to increase the selling prices for imported tomatoes. Currently, greenhouse tomatoes in Ukraine are already 12% more expensive on average than a year earlier. At the same time, further growth in tomato prices is expected, because demand remains consistently high.