미국 이과류(심) 인사이트

Nonghyup is holding a promotional event for Korean pears and processed rice products targeting the US market. Nonghyup Economic Holdings, together with the Korea Pear Export Association, the Korea Pear Association, and Korea Pear Export, will hold a ‘Korean Pear Consumption Promotion Promotion Event’ at 35 major Korean marts in the US from November 4 to December 1 to actively promote pears, a representative agricultural product exported to the US. On November 5, a workshop was held in Los Angeles (LA) with government agencies, local distributors, and export companies to discuss the current status of domestic pear exports and ways to boost exports. From the 9th to the 12th, a ‘Nonghyup Rice Processed Food Special Exhibition’ will be held at the Galleria Market in the US, and a tasting event for major products such as injeolmi cookies, yakgwa, sikhye, and frozen gimbap will be held. Nonghyup plans to focus on increasing awareness of domestic pears and Nonghyup rice processed foods in the US market through promotional events and expanding contact points with consumers. Park Seo-hong, head of agricultural economics at Nonghyup Economic Holdings, said, “I hope that the event will lead to the formation of positive perceptions of Nonghyup agricultural products among local consumers and expansion of consumption,” and added, “We will continue to actively promote export marketing of Nonghyup’s excellent agricultural products and take the lead in strengthening the international competitiveness of K-Food (Korean food).” Reporter Ham Gyu-won one@nongmin.com

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