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The Netherlands, together with Italy and Belgium, is one of the three most important pear producing countries in Europe. Pears are grown on just over 10,000 hectares. The area has remained fairly stable over the past five years, but before that the area increased annually. Of the pear harvest, 15% finds its destination in the Netherlands. The rest is exported and goes mainly to Germany, the United Kingdom, Italy, Spain and Poland.

The largest fruit cooperative in the Netherlands, FruitMasters, is proposing to set a new standard for apple placement in stores by launching a taste guide at the start of the fruit season, EastFruit reports. “In collaboration with the research agency Essensor and Wageningen University & Research, FruitMasters conducted a large-scale study of the organoleptic properties of apples,” the company said. “This study, which includes more than 90,000 observations, sets a new standard in the category and contributes to improving the assortment of apples for consumers.” According to Fruitnet, various classifications are currently used to segment the taste of apples, which leads to confusion among both consumers and sellers. Read also: Winter apples are becoming more expensive in Ukraine “The market has a need to standardize this segmentation based on a thorough study. That is why FruitMasters turned to the research agency Essensor and Wageningen University & Research

In the 2024-2025 agricultural season, the apple harvest in the European Union is expected to remain below normal, according to an overview material of the electronic publication FreshPlaza. The strongest decline is looming in Poland, but harvests will also be weak in Germany, the Netherlands, Belgium and Greece, while the situation is more favorable in Italy, Spain and France. In the Netherlands, Belgium and Germany, almost all production regions expect a weaker harvest, with the only exception being Germany's Bodensee region, where the latest estimates point to a 13% increase in quantities compared to last year. Apple production in Greece was affected by high temperatures, starting with the warm winter. In July, however, there was a heat wave of over 42 degrees Celsius for several days and this had a bad effect on the size of the fruit, although, fortunately, not on their quality. The harvest in Poland will remain about 20% below last year's, and a rather volatile season is shaping up for local exporters.