중국 신선 사과 insights

Ten years ago, Rockit Apple entered the Chinese market, transforming from an ordinary fruit to a healthy snack with a single small apple. At the recently concluded Asian International Fruit and Vegetable Exhibition, Rockit officially launched its new Gold Barrel—the Gold Selection series. The International Fruit and Vegetable Report interviewed Rockit's Global Marketing Director Julian Smith and Rockit's Greater China District General Manager Cullen Zhang (Zhang Chitao) on-site. Unlike traditional apples sold by weight, Rockit chose to drive marketing with a brand mindset, promoting around consumer scenarios, successfully establishing Rockit as a world-class apple brand beloved by consumers. As Julian said, "Through design and creativity, we make consumers feel that Rockit is not only worth the price but also brings joy and a sense of participation, leading to continuous repurchases—this is the goal Rockit has always pursued." Zhang Chitao added that Rockit, as a high-end fruit ...

The 19th China Fruit Juice Conference attracted nearly 300 fruit juice producers, suppliers, traders, retailers, equipment and material suppliers, experts, scholars, and representatives from associations in 20 countries and regions including Europe, the United States, Canada, South Africa, Australia, Japan, and India. This conference featured a rich array of keynote speeches and panel discussions on topics such as the analysis of China's food and agricultural trade, the supply and demand situation for Chinese apple juice in the 2025 season, insights into China's fruit juice industry, the development of tropical fruit juice in China, global market outlook for orange juice, trends in the European apple market, a pineapple juice industry report, and a global analysis of fruit juice supply and demand. Outside the venue, there were small exhibitions from fruit juice and related companies. Conference attendees made full use of the platform provided by the China Fruit Juice Conference to engage in in-depth exchanges and analysis of domestic and international production and market conditions, and to widely explore and discuss trade cooperation and negotiations for the new production season.

The notice shows that the quarantine pests of concern for China include the Queensland fruit fly, the Mediterranean fruit fly, the apple codling moth, the apple light brown leaf roller, the apple woolly aphid, the brown rot fungus, and the Glomerella leaf spot fungus. Tasmania remains a non-quarantine area for the Mediterranean fruit fly and the Queensland fruit fly, and apple orchards exporting to China must establish a monitoring and trapping system, and maintain the state's current non-quarantine status. If the Mediterranean fruit fly or the Queensland fruit fly is found, Australia must notify China within 48 hours and immediately initiate the national emergency response plan for epidemics. Areas affected by the epidemic must suspend apple exports to China, or carry out pest control according to methods recognized and approved by China. The Australian mainland is an area where fruit flies occur, with the Mediterranean fruit fly occurring only in Western Australia and the Queensland fruit fly occurring only in the eastern regions of Australia. Orchards exporting to China must have fruit flies visually inspected or monitored by traps by Australian authorities or their authorized personnel from the flowering period until harvest. During processing and packaging, apples must be sorted, washed, classified, and graded to ensure they are free from insects, mites, rotten fruit, and branches, leaves, roots, and soil. Defective fruits must be removed during processing, and post-harvest fungicides must be used. Apples from fruit fly occurrence areas (i.e., the Australian mainland) exported to China must undergo cold treatment against fruit flies. Apples exported to China from Western Australia should undergo cold treatment against the Mediterranean fruit fly, with the criteria being: 1°C or below (fruit flesh temperature) for 16 days or more consecutively; or 2.1°C or below (fruit flesh temperature) for 21 days or more consecutively. Apples exported to China from areas of the Australian mainland other than Western Australia should undergo cold treatment against the Queensland fruit fly, with the criteria being: 3°C or below (fruit flesh temperature) for 18 days or more consecutively. Australian apples have long relied on domestic market sales and are highly concentrated in the Coles and Woolies supermarket systems, with very low bargaining power. After gaining access to the Chinese market, apple growers have a great opportunity to break free from the supermarket giants. In the 2023/24 season, the value of Australian apple production exceeded 680 million Australian dollars, with a production volume of nearly 300,000 tons, 90% of which came from mainland areas. Although some growers hope to start exporting immediately after the harvest in February next year, most growers still need to adjust their varieties and quality, and are expected to start export activities from May next year.