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Australian table grape growers are to implement a new international marketing program, designed by and for them, with the aim of boosting global recognition of the ‘Australian Grapes’ brand.

Five-year marketing programme takes a multi-pronged approach to grow the Australian table grape profile with direct involvement from producers and exporters

At the first Global Grape Convention, held on August 8 in Santiago de Chile, representatives of the Association of Table Grape Producers of Peru (Provid) and the Table Grape Committee of the Association of Fruit Exporters of Chile AG (Asoex) met to discuss current problems affecting the international market for this species, seek solutions and set challenges to overcome global challenges. In this context, the head of the Market Studies and Intelligence department at Decofrut, agricultural engineer América Ramírez, developed a presentation providing a general overview of the situation facing the table grape industry worldwide. She pointed out that in general terms both production and demand in the world have remained on the rise, but there were differences between countries located in the southern hemisphere and the northern hemisphere. Production by hemisphere“In the southern hemisphere, a large part of the producers, whether South Africa or Chile, have been in a crisis, and the demand for the grapes has increased by 10%, according to the country's production.