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Thanks to its sweet taste and exceptional nutritional value, organic yellow kiwi is gaining popularity among consumers in Italy, Belgium and Greece, who are increasingly focused on a healthy and sustainable diet, according to the It's Bio project.

The year for Greek kiwifruit is clearly better compared to last year, with prices fluctuating by region between 0.95 euros and 1.10 euros per kilo in the raw material, with prospects of a small and expected decline until the end of the year with a recovery from January. Some estates that produce organic kiwi can of course fetch 1.20 euros per kilo. In the packaged product, the pricing started at the beginning of the season from 1.40 euros per kilo and now plays at 1.50 to 1.55 euros per kilo for medium sizes. It is recalled that last season, the producer received an average price of 82 to 85 cents, while this year it jumped straight from 90-95 cents per kilo and above. It should be noted, of course, that there is a noticeable reduction in yields on the farms due to high temperatures (over 15%), but the new productive acres offset the losses. Also, the organized work done in the picking brought quality product to the refrigerators, which will remain excellent and marketable normally until April.

The strawberry harvest has started in Greece and the first batches are already being exported, as European supermarkets, especially German ones, show strong demand. Producers have negotiated high prices this year as the quantity available is still low, but supermarkets are already ordering small quantities to ensure continuous supply. Labor shortages remain a problem in the sector.