대한민국 오일 및 지방 인사이트

The Korea Livestock News = Reporter Hong Jeong-min] The Korea Pork Producers Association, a producer organization, has announced its opposition to the government's move to introduce a pig transaction price reporting system, drawing keen attention. The Korea Pork Producers Association (Chairman Son Se-hee) held its first Distribution and Supply Committee meeting (chaired by Cho Young-wook) on the 26th at the Second Livestock Association Conference Room, focusing discussions on the 'pig transaction price reporting system'. At this meeting, committee member and association auditor Wang Young-il stated, "Proposing a new method without separate reporting to the government is one thing, but reporting prices to the government seems to have impure motives" and "If prices are reported in preparation for the disappearance of wholesale markets, it could be disadvantageous to the pig farming industry."

According to the Korea Livestock News, the Korea Pork Council is promoting the '2025 Pork Strategic Product Development Support Project' to respond to rapidly changing consumer trends and expand pork consumption and market competitiveness. According to the Korea Pork Council, this project will run from last month until November with a total budget of 70 million won, supporting companies with a 5:5 matching method of council funds and company's own funds, up to a maximum of 30 million won per company. The support covers the entire pre-launch process, including product planning, packaging design, printed promotional materials, promotional items, and marketing costs, and is limited to products using 100% domestically produced pork.

The Korea Pork Marketing Board is currently promoting the '2025 Pork Strategic Product Development Support Project' to respond to rapidly changing consumer trends and demographic shifts, aiming to expand pork consumption and enhance market competitiveness. According to the board, the project focuses on developing products and supporting marketing efforts that highlight pork's nutritional excellence and unique characteristics, centered on high-interest consumer keywords such as protein, health food, and well-aging. The project will be operated from May to November this year with a total budget of 70 million won, utilizing a 50:50 matching fund method between the board's resources and participant contributions.