Vietnam's Durian Peak Season Arrives: Maintaining Quality to Secure Billion-Dollar Market
Durian Enters Peak Season as a Golden Opportunity to Restore Billion-Dollar Export Activities.
In 2024, durian secured the champion position in fruit and vegetable exports, contributing $3.3 billion and accounting for 46% of the fruit industry's total export value. China is the primary consumer market, importing $3.2 billion, which represents 97% of Vietnam's durian exports.
However, during the first four months of 2025, total durian export value reached only $183 million, a year-on-year decline of 60.9%. This "king of fruits" downturn is attributed to various markets, especially China's strengthened quality control, particularly regarding pesticide residues (such as Aulin and cadmium elements) and traceability system requirements.
According to Nguyen Quang Hao, deputy director of the Cultivation Bureau of Vietnam's Agriculture and Environment Ministry, since the first notification from China in March 2024 regarding cadmium exceeding standards, the bureau immediately conducted multiple large-scale special investigations. Additionally, the Agriculture and Environment Ministry dispatched a delegation led by Minister Du Duc Vy to negotiate in China, achieving positive results.
In May 2025, China's General Customs Administration officially updated registration codes for 829 durian cultivation areas and 131 packaging plants in Vietnam.
Dang Phuc Nguyen, secretary-general of the Vietnam Fruit and Vegetable Association, suggests that Vietnam can learn from Thailand's experience. When China notified that some durian batches exceeded cadmium standards, Thailand immediately conducted comprehensive checks across the entire chain from cultivation, preservation, harvesting to packaging.
Vice Minister Phung Duc Tien of the Agriculture and Environment Ministry emphasized that addressing existing issues, the department has deployed nine decisive solutions this durian peak season, including variety review, cultivation processes, pesticide management, export control, cadmium-contaminated soil treatment, and especially strict packaging plant management through digital transformation to ensure full traceability from plantation to packaging plant. Simultaneously, the department has instructed the Cultivation Bureau to strictly investigate all fertilizer import companies. (End)