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[Agricultural and Fisheries Newspaper = Reporter Hee-kyung Ahn] The Ministry of Agriculture, Food and Rural Affairs (hereinafter referred to as the Agricultural Ministry) will support the 'Cow Prize Korean Beef Discount Event' with the Korean Beef Levy Fund, the National Korean Beef Association, and Nonghyup Economic Holdings from the 18th until the 10th of next month during the summer vacation season. According to the Agricultural Ministry, the discount event will be held at 671 Nonghyup Hanaro Mart locations nationwide from the 18th to the 20th, and from the 21st until the 10th of next month, the event will be conducted at online and offline retailers nationwide, including large marts. While sales prices vary by store, they are at least 25-30% cheaper compared to consumer prices from July of last year. An Yong-deok, Director of Livestock Policy at the Agricultural Ministry, said, "We will continue to alleviate the burden of prices..."

The Korea Hanwoo Beef Council (Chairperson Min Gyeong-cheon) announced the results of a study commissioned to Chungbuk National University's Industry-Academic Cooperation Group (Lead Researcher Professor Choi Sung-ho), confirming that consuming high-fat Hanwoo beef with high oleic acid content has a positive effect on reducing body fat and improving cardiovascular health. The study was composed of clinical trials, animal experiments, literature reviews, and consumer perception surveys, comprehensively evaluating the impact of a 24-week carbohydrate-restricted diet and high-fat Hanwoo beef intake on human health indicators. The clinical experiment was conducted over 24 weeks targeting obese risk groups aged 40-64.

On the 14th, when Yeo Han-gu, Director-General of the Trade Negotiation Bureau of the Ministry of Trade, Industry and Energy leading negotiations with the United States, made remarks during a briefing on key outcomes of Korea-US trade negotiations that seemed to hint at additional agricultural market opening, the National Cattle Farmers Association immediately issued a statement and raised objections. This was due to Yeo Han-gu's statement during the trade negotiation briefing that "in all negotiations, there have been no trade negotiations without pain in the agricultural sector, but we have still strengthened industrial competitiveness" and that "in the agricultural sector, it is now time to make a strategic judgment, and while protecting sensitive areas, there are parts that must be considered within the overall negotiation framework."