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The Netherlands, together with Italy and Belgium, is one of the three most important pear producing countries in Europe. Pears are grown on just over 10,000 hectares. The area has remained fairly stable over the past five years, but before that the area increased annually. Of the pear harvest, 15% finds its destination in the Netherlands. The rest is exported and goes mainly to Germany, the United Kingdom, Italy, Spain and Poland.

The largest fruit cooperative in the Netherlands, FruitMasters, is proposing to set a new standard for apple placement in stores by launching a taste guide at the start of the fruit season, EastFruit reports. “In collaboration with the research agency Essensor and Wageningen University & Research, FruitMasters conducted a large-scale study of the organoleptic properties of apples,” the company said. “This study, which includes more than 90,000 observations, sets a new standard in the category and contributes to improving the assortment of apples for consumers.” According to Fruitnet, various classifications are currently used to segment the taste of apples, which leads to confusion among both consumers and sellers. Read also: Winter apples are becoming more expensive in Ukraine “The market has a need to standardize this segmentation based on a thorough study. That is why FruitMasters turned to the research agency Essensor and Wageningen University & Research

“Between 2019 and 2023, the Eastern European region increased its fruit and vegetable imports by 28%, reaching an impressive $10 billion, excluding intra-regional trade. Despite the stabilization of many import segments in recent years due to demographic trends, there remains significant potential for new market niches, approaches, suppliers and products in the region,” said Evgeny Kuzin, FAO international consultant and fruit and vegetable market analyst, during the online training “Characteristics of the fresh fruit and vegetable market in Eastern Europe. Opportunities for Egypt and Morocco,” organized by the FAO/EBRD project for about 100 Egyptian and Moroccan exporters on October 1, 2024, EastFruit reports. Sweet potatoes, avocados and fresh blueberries have emerged as the fastest growing import categories in the region from 2019 to 2023, opening up new market opportunities for both established and new suppliers in Eastern Europe, including Egypt and Morocco. “It should be noted that