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Eleven farmers in different parts of Bulgaria are establishing their own permanent plantations with new varieties of apples and cherries. Among them is farmer Svetoslav Mladenov from the high-mountain village of Kashle, Trun Municipality, who talks about the benefits of cooperation with the Agricultural Institute - Kyustendil. The project BG06RDNP001-16.003-0008 "Testing Selected Hybrids and Implementing Innovative Fruit Varieties Created by the Agricultural Institute - Kyustendil" is being implemented with the support of sub-measure 16.1 from the Rural Development Program. The goal is to test newly created varieties and hybrids in different agro-ecological conditions outside their area of origin - Kyustendil, in response to the changing climate. "Our relationship with the Agricultural Institute in Kyustendil began in 2017/2018 with an interest in reviving old varieties, but over time we moved towards innovations. Some of the varieties they are developing turned out to be ...

Lotte Home Shopping announced on the 25th that its 'Areum Ari' brand apples, made from low-quality 'ugly' apples, sold 350 tons during the first half of this year. The Areum Ari apples ranked first in order volume among all fruits sold by Lotte Home Shopping. Lotte Home Shopping explained that it collaborated with the 'Fruit Tree Agricultural Corporation' at the Agricultural Products Distribution Center in Geochang County, Gyeongnam Province, to commercialize ugly apples. They guaranteed monthly programming and supported stable revenue through large-scale direct purchasing. "The ugly apples from Geochang, Gyeongnam, have been reborn as 'Areum Ari' and gained great response, becoming the top-selling fruit," said Kim Tae-hyung, Lotte Home Shopping's Food Team Leader. "We will continue to discover excellent regional agricultural products and support them from channel placement to marketing and content production, playing the role of a distribution platform that coexists with local communities."

(Iksan=Yonhap News) Reporter Kim Jin-bang = Iksan City in North Jeolla Province announced on the 24th that it is operating a dedicated pest control team to prevent the introduction of fire blight. Fire blight occurs in Rosaceae plants such as apples and pears, causing leaves and stems to appear as if burned, with apples turning brown and pears turning black, and drying out. In particular, it is highly contagious and has no treatment, requiring the entire or partial orchard to be destroyed upon occurrence. Additionally, after destruction, no host plants like apples or pears can be cultivated for 18 months, resulting in massive damage. With confirmed cases in the province, the city has formed a dedicated pest control team focusing on surveillance and response. Along with this, the city is conducting on-site guidance and education to ensure farmers strictly follow prevention protocols, including thorough disinfection of agricultural machinery and tools, and precise orchard surveillance. The city urged immediate reporting to the Iksan Agricultural Technology Center (☎ 063-859-4984) if suspicious symptoms are discovered. A city official stated, "Fire blight causes significant damage and takes a long time to recover once it occurs, so prevention is paramount," adding, "We will do our best to prevent its introduction through enhanced surveillance and farmer cooperation." chinakim@yna.co.kr