In 2024/25, Peru's blueberry exports exceeded 320,000 tons. Why is the Chinese market declining?
For the 24/25 crop season, a notable characteristic of Peru's blueberry exports is the extended supply period, continuing from week 18 of 2024 to week 16 of 2025, almost achieving year-round coverage. The export peak begins in week 26 of 2024 and continues until around week 12 of 2025, with the highest shipment volumes between weeks 46 and 50.
David Flores, CEO of data analysis company Fluctuante, focused on analyzing the situation of several major blueberry production and export countries globally. He noted that Chilean blueberry exports increased by 5% to 90,000 tons, and although far less than Peru's exports, the Chilean industry is notably updating blueberry varieties.
Also located in South America, Colombia is seeking to develop its blueberry industry, with current planted areas not exceeding 1,000 hectares, but local investments are substantial, with the goal of reaching 7,000 hectares of blueberry cultivation by 2030.
Regarding the Chinese market, Flores emphasized that China not only produces large quantities of blueberries but is also a major consumer, with blueberry production far exceeding Peru's. It is precisely because of China's continuous investment in blueberry production and cultivation that Peru's exports to China decreased in the final weeks of the 24/25 crop season.
After the Callao port began operations, blueberries destined for the Chinese market are prioritized for transportation through Callao. However, due to the rapid development of China's blueberry industry, Peru's blueberry exports to China have dropped from 16,000 tons in the 23/24 crop season to 13,000 tons in the 24/25 crop season. Flores believes that with Callao port, Peru can further develop Asian markets beyond just China.
Peru's blueberry cultivation is shifting towards heat-resistant varieties, but variety authorization investments are high and ultimately require consumer acceptance. Flores points out that Asian markets, especially China, are willing to pay a premium for varieties. In contrast, consumers in countries like the United States are less interested in blueberry varieties, with different varieties ultimately being sold mixed together.